sincera: what is it?
Sincera is a media telemetry service that provides novel data on the digital advertising ecosystem.
Feel free to contact us (hello@sincera.io) with suggestions, features, requests or feedback.
Recommended Publishers
Recommending publishers to follow.
B
Business Insider
General, Business and Finance, Technology & Computing, Personal Finance, Law, Business, Computing
Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
W
Wired
media, news, reviews, streaming, technology, video, Technology & Computing, Business and Finance, Law, Sensitive Topics, Computing, Business
WIRED is a Media and Entertainment company.
W
Weather Channel
news, video, weather, Science, Law, Food & Drink, Sports, Weather
The Weather Channel is a news website reporting weather conditions of various locations around the world.
Personalized Recommendations
Upgrade to Enterprise to see personalized publisher recommendations
Ecosystem
Charts and data that measure Open Web performance and characteristics across the last 90 days.
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Deployed Identifiers
Core -
Identifier Absorption
CoreChart Methodology
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Technical Sales Houses
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Publishers Supporting GPID
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Prebid Versions
ProCore -
Top Header Providers
CoreChart Methodology
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Consent Provider Market Share
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Updated Publishers
Core
thestudentroom.co.uk (#26,537)The UK's biggest student community. Boost ...LEAFtv (#60,592)Cultivate calm, clarity, relaxation, and e...
Writing Illini (#378,855)Find the latest Illinois Fighting Illini n...
Branding Style Gu... (#395,978)Welcome to the brand design manual documen...
Tudo Pop (#927,785)Luke Evans, assumido desde sempre, é cotad... -
Updated Adsystems
Modern addressability to overcome challeng...
Revolutionize your advertising with local ...Publisher Collective is global ad platform...Viant, a pioneer in people-based digital a... -
Unique Ad Elements
Core -
Audience Providers
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Page Categorization
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Analytic Providers
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Ad Ecosystem
Cookieless Identifiers
Select Feature
Audience Providers
Core
Consent
Core
Global Quickstats
Core
Insights and metrics from Sincera’s global data.
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84%
ad traffic identified
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101,521
publishers using prebid
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2,501,515
0.033%unique ad slots found
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42,939,097
0.06%unique pages scanned
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66,488,608
ads.txt entries
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62,531
known sites
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1,088,552
uncategorized domains
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2630 M
events categorized
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356,620
publishers monitored
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981
known ad platforms
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1,618,232
0.01%sellers.json entries
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1,151,083
domains in ads ecosystem
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10,248,495
0.09%app-ads.txt entries
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33,874,509
text extractions
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134,278,393
images captured
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670
fraud-flagged publishers
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3,728
adult domains
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247,208
0.05%publisher CMPs detected
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66,284
publishers using PPIDs
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5.97
IDs used per pub (avg)
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1.53
avg audience providers per pub
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3,197,830
pubs using Prebid 1st party data
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20,570
new!pubs opted-out of Chrome's Topics
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283,839
known privacy policies
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collecting initial data
pubs with login support
Systems
The most popular digital advertising platforms on the internet, as determined by code detection.
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Google
Google is a multinational corporation that specializes in Internet-related services and products.
Walled Garden- 21,187 unique domains
- 500 mm+ domains detected
- -18,521,127 declared customers sellers.json
- 326,233 claimed customers ads.txt
- 300 CMP ID
- 1147 GDPR Vendor ID
- 42% Reseller Accounts
- 58% Direct Accounts
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PubMatic
PubMatic is an automation solutions company for an open digital media industry.
Supply Side Platform- 32 unique domains
- 79 mm+ domains detected
- 6,007 declared customers sellers.json
- 254,471 claimed customers ads.txt
- 76 GDPR Vendor ID
- 54% Reseller Accounts
- 46% Direct Accounts
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Rubicon Project
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
Supply Side Platform- 566 unique domains
- 66 mm+ domains detected
- 3,569 declared customers sellers.json
- 254,742 claimed customers ads.txt
- 52 GDPR Vendor ID
- 53% Reseller Accounts
- 47% Direct Accounts
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Criteo
Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Demand Side Platform- 84 unique domains
- 48 mm+ domains detected
- 1,268 declared customers sellers.json
- 172,266 claimed customers ads.txt
- 91 GDPR Vendor ID
- 41% Reseller Accounts
- 59% Direct Accounts
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RevContent
Revcontent is a leading content marketing and native advertising platform that leverages lightweight, customizable technology.
Demand Side Platform- 39 unique domains
- 48 mm+ domains detected
- 729 declared customers sellers.json
- 49,514 claimed customers ads.txt
- 203 GDPR Vendor ID
- 65% Reseller Accounts
- 35% Direct Accounts
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Index Exchange
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
Supply Side Platform- 1,456 unique domains
- 46 mm+ domains detected
- 4,032 declared customers sellers.json
- 241,106 claimed customers ads.txt
- 10 GDPR Vendor ID
- 54% Reseller Accounts
- 46% Direct Accounts