sincera: what is it?
Sincera is a media telemetry service that provides novel data on the digital advertising ecosystem.
Feel free to contact us (hello@sincera.io) with suggestions, features, requests or feedback.
Recommended Publishers
Recommending publishers to follow.
B
Business Insider
General, Business and Finance, Technology & Computing, Personal Finance, Law, Business, Computing
Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
W
Wired
media, news, reviews, streaming, technology, video, Technology & Computing, Business and Finance, Law, Sensitive Topics, Computing, Business
WIRED is a Media and Entertainment company.
W
Weather Channel
news, video, weather, Science, Law, Food & Drink, Sports, Weather
The Weather Channel is a news website reporting weather conditions of various locations around the world.
Personalized Recommendations
Upgrade to Enterprise to see personalized publisher recommendations
Ecosystem
Charts and data that measure Open Web performance and characteristics across the last 90 days.
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Deployed Identifiers
Core -
Identifier Absorption
CoreChart Methodology
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Technical Sales Houses
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Publishers Supporting GPID
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Prebid Versions
ProCore -
Top Header Providers
CoreChart Methodology
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Consent Provider Market Share
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Updated Publishers
Core
Sarkari Yojana (#995,808)Sarkari Yojana | सरकारी योजनाएँ | केंद्र व...
Tropea.biz (#996,789)Tropea.biz, Tropea in Calabria: elenco hot...
Home to Havana (#986,626)This is Home to Havana. We help travelers,...
DanceLifeMap (#757,356)Discover local dance studios and events, c...STARPET (#993,741)STARPET.IT L'obiettivo di Starpet.it è que... -
Updated Adsystems
Helpful tips for pre-bid/header bidding. T...Alkimi Exchange is a vertical app built on...
BEdigitech is a well-established Graphic d...
Build a safer internet for the next genera... -
Unique Ad Elements
Core -
Audience Providers
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Page Categorization
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Analytic Providers
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Ad Ecosystem
Cookieless Identifiers
Select Feature
Audience Providers
Core
Consent
Core
Global Quickstats
Core
Insights and metrics from Sincera’s global data.
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84%
ad traffic identified
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102,131
publishers using prebid
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2,547,208
0.059%unique ad slots found
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44,800,905
0.15%unique pages scanned
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61,742,161
ads.txt entries
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62,533
known sites
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1,088,550
uncategorized domains
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2630 M
events categorized
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356,628
publishers monitored
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988
known ad platforms
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1,606,498
sellers.json entries
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1,151,083
domains in ads ecosystem
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10,558,164
0.02%app-ads.txt entries
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35,375,007
text extractions
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156,384,722
images captured
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700
fraud-flagged publishers
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3,728
adult domains
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232,011
publisher CMPs detected
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66,533
publishers using PPIDs
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5.97
IDs used per pub (avg)
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1.54
avg audience providers per pub
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3,381,419
pubs using Prebid 1st party data
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20,960
new!pubs opted-out of Chrome's Topics
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284,894
known privacy policies
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collecting initial data
pubs with login support
Systems
The most popular digital advertising platforms on the internet, as determined by code detection.
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Google
Google is a multinational corporation that specializes in Internet-related services and products.
Walled Garden- 21,187 unique domains
- 500 mm+ domains detected
- -48,063,155 declared customers sellers.json
- 313,269 claimed customers ads.txt
- 300 CMP ID
- 1147 GDPR Vendor ID
- 40% Reseller Accounts
- 60% Direct Accounts
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PubMatic
PubMatic is an automation solutions company for an open digital media industry.
Supply Side Platform- 32 unique domains
- 79 mm+ domains detected
- 6,053 declared customers sellers.json
- 241,160 claimed customers ads.txt
- 76 GDPR Vendor ID
- 52% Reseller Accounts
- 48% Direct Accounts
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Twitter
Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.
Walled Garden- 57 unique domains
- 68 mm+ domains detected
- 0 declared customers sellers.json
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Rubicon Project
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
Supply Side Platform- 566 unique domains
- 66 mm+ domains detected
- 3,634 declared customers sellers.json
- 241,599 claimed customers ads.txt
- 52 GDPR Vendor ID
- 50% Reseller Accounts
- 50% Direct Accounts
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Criteo
Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Demand Side Platform- 84 unique domains
- 48 mm+ domains detected
- 1,279 declared customers sellers.json
- 159,257 claimed customers ads.txt
- 91 GDPR Vendor ID
- 36% Reseller Accounts
- 64% Direct Accounts
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Index Exchange
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
Supply Side Platform- 1,456 unique domains
- 46 mm+ domains detected
- 4,036 declared customers sellers.json
- 227,177 claimed customers ads.txt
- 10 GDPR Vendor ID
- 51% Reseller Accounts
- 49% Direct Accounts