sincera: what is it?
Sincera is a media telemetry service that provides novel data on the digital advertising ecosystem.
Feel free to contact us (hello@sincera.io) with suggestions, features, requests or feedback.
Recommended Publishers
Recommending publishers to follow.
B
Business Insider
General, Business and Finance, Technology & Computing, Personal Finance, Law, Business, Computing
Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.
W
Wired
media, news, reviews, streaming, technology, video, Technology & Computing, Business and Finance, Law, Sensitive Topics, Computing, Business
WIRED is a Media and Entertainment company.
W
Weather Channel
news, video, weather, Science, Law, Food & Drink, Sports, Weather
The Weather Channel is a news website reporting weather conditions of various locations around the world.
Personalized Recommendations
Upgrade to Enterprise to see personalized publisher recommendations
Ecosystem
Charts and data that measure Open Web performance and characteristics across the last 90 days.
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Deployed Identifiers
Core -
Identifier Absorption
CoreChart Methodology
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Technical Sales Houses
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Publishers Supporting GPID
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Prebid Versions
ProCore -
Top Header Providers
CoreChart Methodology
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Consent Provider Market Share
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Updated Publishers
Core
iCrewPlay.com (#724,929)iCrewPlay.com tratta delle ultime notizie ...
The Daily Nebraskan (#203,264)It’s an age-old debate between my mother a...
Grupo Rio Claro SP (#698,034)VTuberNews (#632,153)VTuberNewsはVTuberに関するネタを5ちゃんねる、Twitterからまと...
跟著Donna一起吃喝玩樂 (#999,666)我是怡靜～喜歡挖掘各種美食 每個人的口感不同 我把最真實的感受分享給大家 IG: h... -
Updated Adsystems
Content experience software with advanced ...
AdNow - the most fast growing ad network w...<p> The new OneKey, the result of the inte...Wir stehen Ihnen mit der Traffective Monet...Snack Media monetise sports and entertainm... -
Unique Ad Elements
Core -
Audience Providers
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Page Categorization
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Analytic Providers
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Ad Ecosystem
Cookieless Identifiers
Select Feature
Audience Providers
Core
Consent
Core
Global Quickstats
Core
Insights and metrics from Sincera’s global data.
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84%
ad traffic identified
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105,480
publishers using prebid
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2,617,321
0.075%unique ad slots found
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47,121,570
0.13%unique pages scanned
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61,095,083
ads.txt entries
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62,535
known sites
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1,088,548
uncategorized domains
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2630 M
events categorized
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367,635
publishers monitored
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989
known ad platforms
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1,616,119
sellers.json entries
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1,151,083
domains in ads ecosystem
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11,424,318
0.05%app-ads.txt entries
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37,339,889
text extractions
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184,262,677
images captured
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786
fraud-flagged publishers
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3,728
adult domains
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202,422
0.12%publisher CMPs detected
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68,943
publishers using PPIDs
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6.14
IDs used per pub (avg)
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1.53
avg audience providers per pub
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3,626,314
pubs using Prebid 1st party data
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21,335
new!pubs opted-out of Chrome's Topics
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294,198
known privacy policies
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collecting initial data
pubs with login support
Systems
The most popular digital advertising platforms on the internet, as determined by code detection.
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Google
Google is a multinational corporation that specializes in Internet-related services and products.
Walled Garden- 21,187 unique domains
- 500 mm+ domains detected
- -77,004,357 declared customers sellers.json
- 330,230 claimed customers ads.txt
- 300 CMP ID
- 1147 GDPR Vendor ID
- 39% Reseller Accounts
- 61% Direct Accounts
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PubMatic
PubMatic is an automation solutions company for an open digital media industry.
Supply Side Platform- 32 unique domains
- 79 mm+ domains detected
- 6,121 declared customers sellers.json
- 252,958 claimed customers ads.txt
- 76 GDPR Vendor ID
- 52% Reseller Accounts
- 48% Direct Accounts
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Rubicon Project
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
Supply Side Platform- 566 unique domains
- 66 mm+ domains detected
- 3,636 declared customers sellers.json
- 257,539 claimed customers ads.txt
- 52 GDPR Vendor ID
- 51% Reseller Accounts
- 49% Direct Accounts
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Twitter
Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.
Walled Garden- 56 unique domains
- 65 mm+ domains detected
- 0 declared customers sellers.json
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Criteo
Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Demand Side Platform- 84 unique domains
- 48 mm+ domains detected
- 3,999 declared customers sellers.json
- 165,429 claimed customers ads.txt
- 91 GDPR Vendor ID
- 35% Reseller Accounts
- 65% Direct Accounts
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Index Exchange
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
Supply Side Platform- 1,456 unique domains
- 46 mm+ domains detected
- 4,028 declared customers sellers.json
- 235,760 claimed customers ads.txt
- 10 GDPR Vendor ID
- 51% Reseller Accounts
- 49% Direct Accounts