sincera: what is it?
Sincera is a media telemetry service that provides novel data on the digital advertising ecosystem.
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Recommended Publishers
Recommending publishers to follow.
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Business Insider
General, Business and Finance, Technology & Computing, Personal Finance, Law, Business, Computing
Business Insider is an online platform that offers the latest business, celebrity, and technology news.
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Wired
media, news, reviews, streaming, technology, video, Technology & Computing, Business and Finance, Law, Sensitive Topics, Computing, Business
WIRED is a Media and Entertainment company.
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Weather Channel
news, video, weather, Science, Law, Food & Drink, Sports, Weather
The Weather Channel is a news website reporting weather conditions of various locations around the world.
Personalized Recommendations
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Ecosystem
Charts and data that measure Open Web performance and characteristics across the last 90 days.
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Deployed Identifiers
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Identifier Absorption
CoreChart Methodology
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Technical Sales Houses
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Publishers Supporting GPID
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Prebid Versions
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Top Header Providers
CoreChart Methodology
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Consent Provider Market Share
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Updated Publishers
Core
Copper Courier (#398,873)The Copper Courier provides local AZ news ...
Sanovnik - Sanjarica (#785,072)📘 Tumačenje i interpretacija snova 📘
AR VR News (#395,995)Augmented Reality and Virtual Reality rela...
Người nổi tiếng (#404,931)Thông tin đầy đủ mới nhất về người nổi tiế...Examdays.com (#987,070)[t4b-ticker] Latest Job Notifications Stat... -
Updated Adsystems
AI Marketing Performance
Mediaocean is the mission-critical platfor...
The Premium Verification Company. -
Unique Ad Elements
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Audience Providers
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Page Categorization
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Analytic Providers
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Ad Ecosystem
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Cookieless Identifiers
Select Feature
Audience Providers
Core
Consent
Core
Global Quickstats
Core
Insights and metrics from Sincera’s global data.
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84%
ad traffic identified
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98,524
publishers using prebid
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2,360,129
0.044%unique ad slots found
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37,870,464
0.07%unique pages scanned
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60,982,339
ads.txt entries
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62,538
known sites
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1,088,547
uncategorized domains
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2630 M
events categorized
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356,641
publishers monitored
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978
known ad platforms
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1,906,949
sellers.json entries
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1,151,085
domains in ads ecosystem
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9,906,213
app-ads.txt entries
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29,805,701
text extractions
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75,623,348
images captured
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576
fraud-flagged publishers
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3,745
adult domains
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221,001
publisher CMPs detected
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55,811
publishers using PPIDs
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5.90
IDs used per pub (avg)
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1.53
avg audience providers per pub
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2,733,806
pubs using Prebid 1st party data
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17,721
new!pubs opted-out of Chrome's Topics
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279,623
known privacy policies
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collecting initial data
pubs with login support
Systems
The most popular digital advertising platforms on the internet, as determined by code detection.
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Google
Google is a multinational corporation that specializes in Internet-related services and products.
Walled Garden- 21,187 unique domains
- 500 mm+ domains detected
- -206,283,109 declared customers sellers.json
- 364,841 claimed customers ads.txt
- 300 CMP ID
- 1147 GDPR Vendor ID
- 43% Reseller Accounts
- 57% Direct Accounts
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PubMatic
PubMatic is an automation solutions company for an open digital media industry.
Supply Side Platform- 32 unique domains
- 79 mm+ domains detected
- 6,042 declared customers sellers.json
- 290,576 claimed customers ads.txt
- 76 GDPR Vendor ID
- 55% Reseller Accounts
- 45% Direct Accounts
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Meta (Facebook)
Facebook is an online social networking service that enables its users to connect with friends and family.
Walled Garden- 854 unique domains
- 76 mm+ domains detected
- 0 declared customers sellers.json
- 11,526 claimed customers ads.txt
- 72% Reseller Accounts
- 28% Direct Accounts
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Rubicon Project
Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.
Supply Side Platform- 566 unique domains
- 66 mm+ domains detected
- 3,206 declared customers sellers.json
- 296,120 claimed customers ads.txt
- 52 GDPR Vendor ID
- 54% Reseller Accounts
- 46% Direct Accounts
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Criteo
Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.
Demand Side Platform- 84 unique domains
- 48 mm+ domains detected
- 1,247 declared customers sellers.json
- 199,692 claimed customers ads.txt
- 91 GDPR Vendor ID
- 43% Reseller Accounts
- 57% Direct Accounts
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Index Exchange
Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.
Supply Side Platform- 1,456 unique domains
- 46 mm+ domains detected
- 4,084 declared customers sellers.json
- 280,734 claimed customers ads.txt
- 10 GDPR Vendor ID
- 54% Reseller Accounts
- 46% Direct Accounts