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Cookieless Identifiers

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Audience Providers

Core

Global Quickstats

Core

Insights and metrics from Sincera’s global data.

  • 84%

    ad traffic identified

  • 101,416

    publishers using prebid

  • 2,495,205

    0.034%

    unique ad slots found

  • 42,732,472

    0.08%

    unique pages scanned

  • 66,552,368

    ads.txt entries

  • 62,531

    known sites

  • 1,088,552

    uncategorized domains

  • 2630 M

    events categorized

  • 356,620

    publishers monitored

  • 981

    known ad platforms

  • 1,618,108

    0.02%

    sellers.json entries

  • 1,151,083

    domains in ads ecosystem

  • 10,233,356

    0.02%

    app-ads.txt entries

  • 33,716,505

    text extractions

  • 131,978,010

    images captured

  • 670

    fraud-flagged publishers

  • 3,728

    adult domains

  • 247,867

    publisher CMPs detected

  • 66,251

    publishers using PPIDs

  • 5.96

    IDs used per pub (avg)

  • 1.53

    avg audience providers per pub

  • 3,176,446

    pubs using Prebid 1st party data

  • 20,536

    new!

    pubs opted-out of Chrome's Topics

  • 283,743

    known privacy policies

  • collecting initial data

    pubs with login support

Systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 21,187  unique domains
    • 500 mm+ domains detected
    • -15,438,189 declared customers sellers.json
    • 326,277 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 42% Reseller Accounts
    • 58% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Supply Side Platform
    • 32  unique domains
    • 79 mm+ domains detected
    • 6,004 declared customers sellers.json
    • 254,517 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 54% Reseller Accounts
    • 46% Direct Accounts
  • ...
    LinkedIn

    LinkedIn is a professional networking site that allows its members to create business connections, search jobs, and find potential clients.

    Walled Garden
    • 52  unique domains
    • 71 mm+ domains detected
    • 0 declared customers sellers.json
    • 804 GDPR Vendor ID
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Supply Side Platform
    • 566  unique domains
    • 66 mm+ domains detected
    • 3,561 declared customers sellers.json
    • 254,789 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 53% Reseller Accounts
    • 47% Direct Accounts
  • ...
    Criteo

    Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

    Demand Side Platform
    • 84  unique domains
    • 48 mm+ domains detected
    • 1,268 declared customers sellers.json
    • 172,297 claimed customers ads.txt
    • 91 GDPR Vendor ID
    • 41% Reseller Accounts
    • 59% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Supply Side Platform
    • 1,456  unique domains
    • 46 mm+ domains detected
    • 4,031 declared customers sellers.json
    • 241,163 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 54% Reseller Accounts
    • 46% Direct Accounts