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Cookieless Identifiers

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Audience Providers

Core

Global Quickstats

Core

Insights and metrics from Sincera’s global data.

  • 84%

    ad traffic identified

  • 101,958

    publishers using prebid

  • 2,536,580

    0.04%

    unique ad slots found

  • 44,398,008

    0.11%

    unique pages scanned

  • 61,840,913

    ads.txt entries

  • 62,532

    known sites

  • 1,088,551

    uncategorized domains

  • 2630 M

    events categorized

  • 356,620

    publishers monitored

  • 988

    known ad platforms

  • 1,613,071

    0.02%

    sellers.json entries

  • 1,151,083

    domains in ads ecosystem

  • 10,514,859

    0.08%

    app-ads.txt entries

  • 35,060,743

    text extractions

  • 151,539,962

    images captured

  • 698

    fraud-flagged publishers

  • 3,728

    adult domains

  • 234,080

    publisher CMPs detected

  • 66,488

    publishers using PPIDs

  • 5.97

    IDs used per pub (avg)

  • 1.53

    avg audience providers per pub

  • 3,343,068

    pubs using Prebid 1st party data

  • 20,895

    new!

    pubs opted-out of Chrome's Topics

  • 284,627

    known privacy policies

  • collecting initial data

    pubs with login support

Systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 21,187  unique domains
    • 500 mm+ domains detected
    • -41,021,300 declared customers sellers.json
    • 313,383 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 40% Reseller Accounts
    • 60% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Supply Side Platform
    • 32  unique domains
    • 79 mm+ domains detected
    • 6,042 declared customers sellers.json
    • 241,302 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 52% Reseller Accounts
    • 48% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Supply Side Platform
    • 566  unique domains
    • 66 mm+ domains detected
    • 3,619 declared customers sellers.json
    • 241,495 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 50% Reseller Accounts
    • 50% Direct Accounts
  • ...
    Twitter

    Twitter is a social networking platform that allows its users to send and read micro-blogs of up to 280-characters known as tweets.

    Walled Garden
    • 56  unique domains
    • 65 mm+ domains detected
    • 0 declared customers sellers.json
  • ...
    Criteo

    Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

    Demand Side Platform
    • 84  unique domains
    • 48 mm+ domains detected
    • 1,277 declared customers sellers.json
    • 159,204 claimed customers ads.txt
    • 91 GDPR Vendor ID
    • 36% Reseller Accounts
    • 64% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Supply Side Platform
    • 1,456  unique domains
    • 46 mm+ domains detected
    • 4,035 declared customers sellers.json
    • 227,499 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 51% Reseller Accounts
    • 49% Direct Accounts