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Cookieless Identifiers

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Audience Providers

Core

Global Quickstats

Core

Insights and metrics from Sincera’s global data.

  • 84%

    ad traffic identified

  • 92,695

    publishers using prebid

  • 2,158,970

    0.084%

    unique ad slots found

  • 34,452,141

    0.17%

    unique pages scanned

  • 61,870,022

    ads.txt entries

  • 62,559

    known sites

  • 1,088,548

    uncategorized domains

  • 2630 M

    events categorized

  • 343,241

    0.07%

    publishers monitored

  • 978

    known ad platforms

  • 1,930,790

    sellers.json entries

  • 1,151,107

    domains in ads ecosystem

  • 9,556,237

    0%

    app-ads.txt entries

  • 26,511,261

    text extractions

  • 60,901,135

    images captured

  • 517

    fraud-flagged publishers

  • 3,745

    adult domains

  • 200,891

    0.09%

    publisher CMPs detected

  • 54,335

    publishers using PPIDs

  • 5.76

    IDs used per pub (avg)

  • 1.55

    avg audience providers per pub

  • 2,070,127

    pubs using Prebid 1st party data

  • 13,898

    new!

    pubs opted-out of Chrome's Topics

  • 267,480

    known privacy policies

  • collecting initial data

    pubs with login support

Systems

The most popular digital advertising platforms on the internet, as determined by code detection.

  • ...
    Google

    Google is a multinational corporation that specializes in Internet-related services and products.

    Walled Garden
    • 21,187  unique domains
    • 500 mm+ domains detected
    • -154,411,287 declared customers sellers.json
    • 348,704 claimed customers ads.txt
    • 300 CMP ID
    • 1147 GDPR Vendor ID
    • 44% Reseller Accounts
    • 56% Direct Accounts
  • ...
    PubMatic

    PubMatic is an automation solutions company for an open digital media industry.

    Supply Side Platform
    • 32  unique domains
    • 79 mm+ domains detected
    • 5,997 declared customers sellers.json
    • 280,257 claimed customers ads.txt
    • 76 GDPR Vendor ID
    • 55% Reseller Accounts
    • 45% Direct Accounts
  • ...
    Rubicon Project

    Rubicon Project is an advertising automation platform enabling premium publishers to transact advertising brands.

    Supply Side Platform
    • 566  unique domains
    • 66 mm+ domains detected
    • 3,212 declared customers sellers.json
    • 286,307 claimed customers ads.txt
    • 52 GDPR Vendor ID
    • 54% Reseller Accounts
    • 46% Direct Accounts
  • ...
    Criteo

    Criteo is a global technology company that serves personalized online display advertisements to consumers on behalf of e-commerce companies.

    Demand Side Platform
    • 84  unique domains
    • 48 mm+ domains detected
    • 1,242 declared customers sellers.json
    • 199,733 claimed customers ads.txt
    • 91 GDPR Vendor ID
    • 43% Reseller Accounts
    • 57% Direct Accounts
  • ...
    SiteScout

    SiteScout is a self-serve ad buying platform that makes it easy for marketers to buy programmatic ads across all devices and channels.

    Demand Side Platform
    • 58  unique domains
    • 48 mm+ domains detected
    • 0 declared customers sellers.json
    • 4 claimed customers ads.txt
    • 75% Reseller Accounts
    • 25% Direct Accounts
  • ...
    Index Exchange

    Index Exchange is an exchange technology, enabling digital publishers and suppliers to sell ad impressions programmatically and in realtime.

    Supply Side Platform
    • 1,456  unique domains
    • 46 mm+ domains detected
    • 4,515 declared customers sellers.json
    • 270,099 claimed customers ads.txt
    • 10 GDPR Vendor ID
    • 54% Reseller Accounts
    • 46% Direct Accounts